Backstory

Kevin:  How do we lock up the next generation of real estate talent?

Jim:  (silence)

Kevin:  Our brand resonates with young people, but how do we reach them?  How do we put ourselves on the map as a career for the best and brightest?

Jim:  (silence)

Kevin:  Should we start a real estate school?  It's a great way to be sure we get a "look" at all the incoming real estate agents before they are committed to a particular firm.  All the big boys are doing it.  It's not a money maker, for sure.  But maybe we could make it cool?

Jim:  (silence)

Kevin:  Jim?

One month later

Kevin:  Have you given any more thought to the school thing?

Jim:  A school is a pain in the ass.  You know it, I know it.  Here are my thoughts...

  1. It's such a freakin' bureaucracy...licensing the school, teaching exactly what the commission tells us, following rules, rules, rules.  Kevin, we are not the best at rules.  
  2. What would make our school better than anyone else?  We're teaching the same stuff.  It's mandated by the commission...blah, blah blah.  
  3. It doesn't jive with our brand.  We're building a company of bright, energetic, creative people... a place where the norms are challenged, where tradition is scrapped, and new ideas are adopted based on a gut feeling.  A school just doesn't fit with this.  It would be an anchor.  And take a bunch of our time.  
Kevin:  So, again, I'll ask, how do we lock up the next generation of real estate talent?

Jim:  I've got an idea...


The Idea

What if we left the school thing to the people who are really good at it?  HPW and Fonville & Superior...these guys are awesome.  They know the system, they have great instructors, and they have a proven track record of preparing students for the state exam.  Let's not try to recreate a real estate school, it could take us years to catch up.  And at what cost?

What if we built a program of education on top of the traditional 75-Hour course?  What if we taught all the real stuff people need to learn to become great real estate pros?  (and here's where it started to get interesting)

What if we put together a class of people?  You know, a group, 10-12 people.
What if they attended the traditional class while we were teaching them the really useful stuff?
And what if we targeted young people?  22-28 year olds?
Can we do that?  Legally?  Note to self, find out.
And what if we paid for their real estate class?
How much is that?  Ok, cool, $400 is no problem.
What is the quickest real estate 75-hour course?  4 weeks.  Cool.
What if we added another 4 weeks of our training?
What if we paid each student a $1,000 stipend during the 8 weeks?
Is this taxable?
Would paying the students 1k make people want to come?
What else could we do for them?
10 people, 8 weeks, this sounds like a reality show?

Wait...maybe it is a reality show?

What if they lived together?  Could we pull that off?
What if we filmed them everyday?
What if we published weekly episodes on youtube?
Would people watch?
Oh crap, we need vans.

You can see how this quickly got out of control.  But here we are 5 days later...and no one can talk us out of it.  We have already lined up a video crew (which by the way, consists of a two camera guys, an editor, a sound guy, and a runner)...a house (maybe)...we've identified the dates, the class...and Kelty has even knocked out an online application for us.

Game time.

NOTE:  Season 1 has evolved from this original concept...we are starting with a group of 4 contestents...they are not living together, but they will be immersed in the show and learning real estate for seven weeks.  Every great idea starts with a v1.0.  Welcome to our v1.0.